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About Outback Travel Australia

Outback Travel Australia is a website that is owned and published by Allan Whiting, one of Australia’s most experienced 4WD, technical and remote area travel journalists.

Established in 2009, the Outback Travel Australia website delivers an enormous amount of written, technical, photographic and video content of interest to the 4WD, touring, camping and outdoor communities. All of the information on the website and our personalised Q&A advice service is offered free of charge to our growing audience.

We are not brand advocates or brand ambassadors and we won’t tell lies to gain or retain advertising; if products and services aren’t up to standard – we’ll tell all. If products and services are good, we’ll recommend them to our visitors.

We have very high expectations of our advertisers, the products they sell and the service they provide.

Advertising with Outback Travel Australia

  • Outback Travel Australia offers a range of advertising packages to suit all budgets.
  • Advertising packages start at $1650 for our Button Pack. (This package is not available for advertising booked through agencies)
  • Bottom Leaderboard Package is priced at $6468.00 (other packages available at prices in between).
  • All packages include your company logo on the home page.
  • All advertising package prices quoted are for a full 12-month period.
  • Advertisements on our website stay in place 24/7 on EVERY PAGE in one website section.
  • Animated advertising is encouraged throughout the website, but Home page logos are static.
  • All advertisements are linked to your company URL or page of your choice.
  • Google Analytics tracking code is applied to all advertisements (no other tracking code will be implemented).
  • Google Analytics reports are provided to advertisers on a quarterly basis.
  • We offer a free artwork creation service, intended to assist small businesses that do not have in-house advertisement creation ability.


For advertising rates, advertising order form or more information please contact

Marketing Manager: David Hosking
Office: 03 9857 3933
Mobile: 0409 403 012




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